Dental Marketing Plan
WHAT WE BELIEVE
A marketing strategy encompasses a wide range of skills and tasks, and a free marketing plan is just the starting point for a conversation about how a professional team can help you tackle them all or piece by piece. Get started with a DIY approach or reach out if you want advice!
OBJECTIVES
First, let's start with a simple overview of this marketing plan to grow your base and build a solid relationship with your current patients. These campaigns, tactics, and concepts will be explained in greater detail in the following pages!
You can now schedule a free consultation with us - and the best part? It's completely obligation-free! That's right, you'll get some seriously awesome advice without any pressure to commit. Just look out for the FREE CONSULTATION icon throughout this document, click it, and schedule your free consultation. That's it!
WHAT'S IN HERE?
Email Newsletter Campaign: Send out monthly newsletters to current customers highlighting new classes, promotions, and success stories from current members.
Email Drip Campaign: In addition to newsletters, onboard new email addresses and generate leads and signups from a steady drip of messaging.
Content Marketing: Blogs and Video Podcasts
Social Media Promotion Campaign: Utilize social media platforms to post daily inspiration, class schedules, and promotions. Engage with current customers by responding to comments and messages.
Referral Program Campaign: Offer current customers incentives for referring friends and family to the store.
Community Building Campaign: Host events such as charity classes and workshops to bring current customers and potential new customers together in a fun, relaxed setting.
Review Management Campaign: Respond to customer reviews on various platforms to grow your reputation!
Partnership and collaboration Campaign: Partner with local businesses, gyms, and wellness centers to expand your reach and increase visibility.
Paid media Campaign: Paid media is a powerful tool for building your client base
PR campaigns: Use a bullhorn.
Geo-fencing Campaign: Geo-fencing is a location-based marketing technique that allows businesses to target customers based on their location.
Branding is essential because it helps establish a unique identity, build a loyal customer base, and differentiate your business from competitors.
Website redesign: Your website is your calling card. Make sure it's doing everything from SEO to scheduling - and make sure it's mobile-friendly.
SEO: Optimizing your website for these and other relevant keywords and phrases will increase your chances of appearing in search results!
Tools to use: You will have the best results and make your life easier with the best tools to succeed at each of these campaign components!
Marketing Calendar: Nothing happens without setting goals and deadlines! Here's a good start to a marketing calendar to get you started!
Analytics: From each campaign's beginning, ensure you're set to track your successes!
Ok, that was a great start, but we want to give you specific ideas you can implement right away for each of the above campaign elements!
NEWSLETTERS
Marketing newsletter campaigns are like a firework show: they help you make a big statement and draw attention to your content. Newsletters are a great way to make a big statement and showcase your offerings in a fun and engaging way. By sending out regular newsletters, you’ll be able to keep your customers updated on your latest offerings and any new products or discounts they may be interested in. Plus, newsletters are customizable and can be tailored to individual customers’ needs, so you’ll be able to provide them with content that is relevant and engaging. So why not light up the sky with your newsletter firework show and draw attention to your business?
Let's start with six engaging ideas for Newsletter campaigns:
Oral hygiene tips and advice - This is a relevant topic that will help your clients maintain good oral health and improve their dental habits.
New dental treatments and technology - Highlighting the latest advancements in dental care will showcase your office's commitment to staying current and providing top-notch services to clients.
Healthy lifestyle and nutrition - A newsletter that focuses on how a healthy diet and lifestyle can positively impact oral health will appeal to clients who are health-conscious.
Patient success stories - Sharing real-life examples of patients who have benefited from your services will build trust and encourage potential clients to seek your services.
Employee spotlights - Introducing your team members and their backgrounds will give a personal touch to your newsletter and help clients feel more connected to your office.
Dental industry news and trends - Keeping your clients informed about the latest news and trends in the dental industry will demonstrate your commitment to staying informed and providing informed care.
That's helpful, but let's get deeper with some specific Newsletter email subject lines to get noticed:
These newsletter subject lines should be engaging headlines that will pique the reader's interest and compel them to click through and learn more about you. By using curious, exciting language and focusing on the benefits included in each article, customers should be drawn in to read more.
"Say goodbye to tooth pain: Our latest treatment is here!"
"Get a brighter smile in just one visit: Introducing our teeth whitening service"
"The secret to a healthy mouth: Our top oral hygiene tips"
"Meet our amazing team: Employee spotlight series begins"
"Transform your smile: Before and after stories from real patients"
"The future of dentistry is here: Discover the latest technological advancements"
DRIP CAMPAIGNS
Marketing drip campaigns are like a garden hose: they provide a steady stream of emails that are specifically tailored to the individual customer. Instead of a one-and- done approach, a drip campaign will send out emails to nurture leads and keep customers engaged over a set period. This allows you to stay top-of-mind with your customers and build relationships with them that will foster loyalty.
Plus, we can help you get lists of potential new clients! So why not give your garden the water it needs to grow with a drip campaign?
Here are six topics and copy to use for your six-drip campaign
The benefits of regular dental check-ups - Regular check-ups are crucial for maintaining good oral health and preventing serious problems from developing. Highlighting this will encourage prospective clients to prioritize their dental health.
Dental services offered - This will help familiarize prospective clients with the full range of services you offer and demonstrate your office's commitment to comprehensive care.
Insurance and financing options - Making it easy for prospective clients to understand their options for paying for dental services will help remove financial barriers and encourage them to seek treatment.
Patient testimonials - Sharing positive experiences from current patients will build trust and encourage prospective clients to schedule appointments.
Expert advice from your dentists - Sharing educational content from your team of experts will demonstrate your commitment to patient education and help establish your office as a trusted resource for dental care.
Special promotions and events - Sharing special promotions or events will encourage prospective clients to take action and schedule appointments and helps keep them engaged with your office.
These subject lines and copy are crafted to be short and catchy, and they aim to grab the recipient's attention! Here are several email subject lines for each of the topics suggested above:
Regular dental check-ups:
"Don't wait for tooth pain: Schedule your next check-up today" "The secret to a lifetime of healthy teeth and gums"
"Stay ahead of dental problems with regular check-ups"
Dental services offered:
"From cleanings to cosmetic treatments: We've got you covered"
"Get the smile of your dreams with our comprehensive dental services" "Take control of your oral health: Discover all of our dental services"
Insurance and financing options:
"Don't let money stand in the way of a healthy smile" "Financial peace of mind for your oral health"
"The secret to affordable dental care: Our insurance and financing options"
Patient testimonials:
"Real results from real patients: Hear their success stories"
"Get inspired: Patient testimonials that will blow your mind" "Patient success stories that will make you smile"
Expert advice from dentists:
"Get the inside scoop from our dental experts"
"Get the knowledge you need for a healthy smile with expert advice"
Special promotions and events:
"Don't miss out on our latest special offer"
"Get the smile you deserve at a price you can afford" "Get ready for a smile makeover: Our latest promotion"
By providing helpful advice, reviews, and discounts, customers will be more likely to choose their store for their home improvement needs.
CONTENT MARKETING
Think of blogs, podcasts, and expert interviews as a personal tour guide for your customers. When you hire a tour guide, they provide you with valuable information, insights, and recommendations about the destination you are visiting. Similarly, when you use a podcast and interview experts, you provide your customers with valuable information, insights, and advice in your industry.
Blogs and video podcasts can be critical for your business to grow its client base for several reasons:
Educational Value: Blogs and video podcasts can educate potential customers about your services' benefits. They can provide in-depth information on utilizing local services effectively and answering potential customers' questions.
Search Engine Optimization (SEO): Blogs and video podcasts can improve your business' search engine rankings by providing fresh, relevant content. This can help potential customers find the location(s) more easily.
Establishing Expertise: You can consistently provide valuable and informative content to establish your business as a thought leader. This can help to build trust and credibility with potential customers.
Building Relationships: Blogs and video podcasts can help you connect with potential customers personally and build relationships with them. By providing valuable content, the company can demonstrate its understanding of the customers' needs and challenges and positioning itself as a must-go stop!
Social Sharing: Blogs and video podcasts can be shared on social media, which can help to increase your reach and visibility. This can help bring new potential customers to your website and increase their chances of becoming paying customers.
Repurpose: Blogs and video podcasts can be repurposed in different ways, such as a teaser on social media, a quote on a brochure, or a snippet in an
Ok, let's get started on your content with six podcast topics and whom to interview to get going!
The latest in dental technology - Interview a dental technology expert or a dentist who has implemented cutting-edge technology in their practice.
The importance of oral health - Interview a dental health professional or a patient with a compelling story about the impact of good oral health.
Managing dental anxiety - Interview a dentist who specializes in calming anxious patients or a psychologist who specializes in dental anxiety.
The role of diet and nutrition in oral health - Interview a nutritionist or dietitian with a focus on oral health.
The benefits of cosmetic dentistry - Interview a cosmetic dentist to learn more about the latest treatments and how they can improve patients' lives.
The future of dentistry - Interview a dental industry expert or futurist to get their thoughts on the future of the industry and how it will impact patients and practitioners.
These are a few examples of blog or podcast topics that could be engaging and informative for potential customers who may be interested in learning more about your benefits. The headlines are designed to be attention-grabbing and provide an overview of the content of the blog or podcast. The topics can be tailored to the target audience and your goals.
SOCIAL MEDIA CAMPAIGNS
Social media campaigns are like a carnival: they help you bring fun to your customers. Social media campaigns are a great way to engage with customers and build relationships with them. You can easily reach a wide audience and attract new customers by leveraging different social media platforms. Each platform has its strengths and challenges that you should note to guide creative and posting decisions. For example, Instagram is great for showcasing visuals and engaging with customers, while Twitter is great for quick, real time conversations.
So before you bring the fun of a carnival to your customers with a social media campaign, let's highlight some of their strengths and challenges:
Strengths and Challenges of Facebook:
Strengths:
The wide reach of users and ability to target specific audience Ability to advertise and promote products/services
Robust analytics to measure success
Challenges:
Ads can be expensive
Difficult to stand out in the crowded newsfeed Lack of transparency in the algorithm
Strengths and Challenges of Instagram:
Strengths:
High engagement rate
Ability to showcase visuals and create stories
Ability to target specific audience
Challenges:
Ads can be expensive
Difficult to stand out in crowded feeds
Limited analytics
Strengths and Challenges of Twitter:
Strengths:
Ability to reach a wide audience quickly and easily
Easier to stand out in crowded feeds
Live conversations and real-time engagement
Challenges:
Limited analytics
The short life span of tweets
Ads can be expensive
Strengths and Challenges of YouTube:
Strengths:
Ability to showcase visuals
Ability to target specific audience
Ability to advertise and promote products/services
Challenges:
Ads can be expensive
Difficult to stand out in crowded feeds
Limited analytics
Strengths and Challenges of LinkedIn
Strengths:
Ability to network with professionals
Ability to advertise and promote products/services
Robust analytics to measure success
Challenges:
The limited reach of users
Ads can be expensive
Difficult to stand out in crowded feeds
Now that we know the strengths and challenges of each platform, what are some social post ideas to use to engage with the audience?
Facebook: "Just finished a successful appointment with a happy patient! #SmilesForDays #DentalSuccess" This post highlights a positive experience for both the patient and the practice, and would be well-received by the community on Facebook.
Instagram: "Who says dental appointments have to be boring? We're all about fun and comfort! #DentalCareWithaSmile #InstaSmile" Instagram is all about visually appealing content, and this post showcases the fun and comforting side of a dental appointment. The hashtags used would help the post reach a wider audience interested in dental care.
Twitter: "Get ahead of dental problems! Regular check-ups are key to maintaining a healthy smile. Book yours today! #OralHealthMatters #HealthySmile" This post is concise and to the point, making it a great fit for Twitter. It also emphasizes the importance of regular dental check-ups and the role they play in maintaining good oral health.
LinkedIn: "Excited to share that our practice is now offering cutting-edge dental technology! Improving patient experiences and outcomes. #DentalInnovation #PatientCare" This post would be well-received by professionals on LinkedIn, as it highlights the advancement of the practice and the commitment to providing high-quality patient care.
TikTok: "Making dental appointments fun and educational! Swipe to see what our patients learn during their visit. #DentalEducation #TikTokSmiles" TikTok is all about short, engaging videos, and this post would be well-suited for the platform. It also highlights the educational aspect of dental appointments, which would be of interest to many users on the platform.
REFERRAL PROGRAM CAMPAIGN
A referral program campaign is a great way to increase brand awareness and attract new customers. With a referral program campaign, you can incentivize existing customers to refer their colleagues to your business by offering them rewards in exchange for their referrals. For example, Your store could offer customers a discount code for each successful referral they make. This would help to generate more leads and increase customer loyalty, as customers would be motivated to refer their friends and family. Here are some ideas!
Offer a discount: Offer a discount on services or products to current customers who refer new clients to your practice. This will incentivize current customers to refer their friends and family to your business.
Give a gift card: Give a gift card to a popular retailer or restaurant to customers who refer new clients to your practice. This will incentivize them to refer new clients and reward them for their efforts.
Host a referral event: Host a referral event for your current clients where they can bring their friends and family to learn more about your practice. Offer special promotions and incentives for referrals made during the event.
Personalized thank-you notes: Send personalized thank-you notes to customers who refer new clients to your practice. This will show them that you appreciate their efforts and help build strong relationships with your customers.
Offer exclusive benefits: Offer exclusive benefits, such as special promotions or early access to new products, to customers who refer new clients to your practice. This will incentivize them to refer new clients and reward them for their loyalty.
Create a referral leaderboard: Create a referral leaderboard that displays the names of customers who have referred the newest clients to your practice. This will create friendly competition and incentivize customers to refer new clients.
Overall, create a referral program that is fun, easy to participate in, and rewarding for current customers to encourage them to bring in new customers.
COMMUNITY BUILDING
Community building is crucial for the growth and success of any organization in the same way that the foundation of a building is built with carefully placed and compacted layers of dirt and rocks. A strong community is built through consistent and intentional engagement, relationship-building, and investment in the people who make it up. Without a strong foundation, a building can crumble; with a strong community, a business can thrive.
Host community events: Host events, such as charity events, health fairs, or educational seminars, that bring your customers and the local community together. These events will help build a sense of community and provide a platform for customers to engage with your business and each other.
Create a referral program: Encourage customers to refer their friends and family to your practice. Offer incentives and rewards for successful referrals, such as discounts or gift cards. This will help build a sense of community and strengthen relationships between customers.
Provide educational resources: Provide educational resources, such as informational brochures or workshops, to customers and members of the community. This will help educate people about dental health and build trust in your practice.
Participate in community organizations: Participate in local community organizations, such as schools, charities, or sports teams, to show your support for the community and build relationships with customers.
Encourage customer feedback: Encourage customer feedback by hosting customer satisfaction surveys or suggestion boxes. Use this feedback to make improvements to your practice and show your customers that you value their opinions.
Utilize social media: Utilize social media platforms, such as Facebook or Instagram, to engage with your customers and members of the community. Share educational content, highlight your community involvement, and respond.
REVIEW MANAGEMENT
Just like a plant needs regular watering and sunlight to grow and thrive, a business needs regular positive reviews to attract new customers and maintain its reputation. A review management campaign will nourish your business to flourish by actively seeking out and responding to customer reviews. It is important for potential customers to see that the company is actively managing its reputation and addressing any issues that may arise.
Here are a few steps to help you respond to good and bad comments and reviews:
Monitor reviews: Regularly monitor reviews on various platforms, such as Google, Yelp, and Facebook, to keep track of what customers say.
Respond to positive reviews: Respond to positive reviews by thanking the customer for their feedback and highlighting any specific aspects of your service that they enjoyed.
Respond to negative reviews: Respond to negative reviews in a professional and empathetic manner. Acknowledge the customer's concerns and take responsibility for any issues they experience. Offer a solution or goodwill gesture, such as a free week or a discount.
Address specific concerns: If a customer mentions a specific concern, address it directly and explain how you plan to resolve it.
Show empathy: Show empathy and understanding for the customer's experience, and make sure to communicate that their feedback is valuable and taken into account.
Follow-up: Follow up with customers who leave negative reviews to ensure that their concerns have been addressed and that they are satisfied with the resolution.
Learn from feedback: Take the feedback you receive into account when making changes or improvements to the services and communication.
Create a campaign to build new 5-star reviews (ask us how).
PARTNERSHIPS
The key to successful partnerships is offering value to the other business while promoting your own business.
Be creative and think outside the box when proposing partnership ideas. Try and integrate these efforts with other campaigns.
Oral surgeons: Partnering with oral surgeons will allow you to offer a full range of dental services to your customers, including oral surgery. This will create a more convenient and comprehensive experience for your customers.
Gyms: Partnering with gyms will allow you to offer dental health services to gym members and educate them about the importance of maintaining good oral health. This will help increase your visibility to a wider audience and build relationships with customers.
Health clinics: Partnering with health clinics will allow you to offer dental health services to patients who are seeking medical care. This will help increase your visibility to a wider audience and build relationships with customers.
Local schools: Partnering with local schools will allow you to educate students about the importance of oral health and offer dental health services to students and their families. This will help increase your visibility to a wider audience and build relationships with customers.
Collaborate on events: Host joint events with other local businesses, such as a fitness fair or charity fundraiser.
Joint loyalty programs: Partner with other businesses to offer a joint loyalty program, where customers can earn rewards for frequenting both businesses.
Partnerships are an important part of any business, and they can help to create more visibility and foster relationships within the community. Partnerships can also give customers access to exclusive discounts and services and help create more awareness about your store. By partnering with other businesses, you can create more opportunities to reach a wider audience and provide customers with a more comprehensive range of products and services.
PAID MEDIA
Using paid media to promote your practice is like lighting a beacon in a dark room. Just as a beacon guides people to safety and helps them navigate, paid media helps your business attract and reach the right audience. With paid media, you have the ability to target specific demographics and reach a wider audience than you could with organic methods alone. It's a powerful tool that helps you cut through the noise and reach potential patients in an efficient and effective manner. Think of paid media as a lighthouse shining brightly, guiding your customers to your business and helping you grow your reputation and customer base.
Paid media, such as online advertisements or traditional advertising, can be used to reach new dental customers by:
Targeting specific audiences: Paid media can be targeted to specific demographics, such as age, location, or interests, to reach potential customers who are more likely to be interested in your services.
Building brand awareness: Paid media can be used to build brand awareness by reaching a large audience with your message. This will help you gain recognition and increase the visibility of your practice to potential customers.
Driving traffic to your website: Paid media can drive traffic to your website by promoting specific landing pages or services. This will help you increase online engagement and convert potential customers into patients.
Offering promotions or discounts: Paid media can be used to offer promotions or discounts to potential customers. This will incentivize them to schedule an appointment and try your services.
Increasing local visibility: Paid media can be targeted to specific geographic locations, such as your city or zip code, to reach potential customers who are nearby and more likely to schedule an appointment.
Supporting search engine optimization (SEO): Paid media can support search engine optimization (SEO) by increasing visibility and driving traffic to your website. This will help improve your search rankings and increase organic traffic to your site
Sometimes the struggle is the first step.
Here are six copy ideas to get paid media paying off right away! Remember to use some of the same themes and promotions across channels!
Here are six copy and messaging advertising ideas for a paid media campaign:
"Discover the Smile You've Always Wanted": Highlight the cosmetic dental services you offer, such as teeth whitening or veneers, and emphasize how they can help people achieve the smile they've always wanted.
"Say Goodbye to Dental Anxiety": Emphasize the comfort and relaxation you offer during appointments and how you cater to patients with dental anxiety.
"Expert Dental Care for the Whole Family": Highlight the comprehensive range of dental services you offer for patients of all ages, from children to seniors.
"New Patient Special": Offer a special promotion or discount for new patients, such as a complimentary consultation or a discount on their first appointment.
"Dental Emergencies Welcome": Emphasize your availability for emergency appointments and how you are equipped to handle urgent dental needs.
"Preventive Care for a Lifetime of Healthy Smiles": Highlight the importance of preventive care and how regular check-ups and cleanings can help maintain oral health and prevent dental problems.
PR CAMPAIGN
A PR campaign for your location(s) is like building a skyscraper in a small town. A well-executed PR campaign can help you establish your brand, generate positive media coverage, and increase visibility among potential customers, just as a skyscraper needs to be visible in a cityscape to attract the attention of potential tenants. Showcase your skyscraper by integrating with other campaigns and using a bullhorn!
Here are six topics you could focus on for a PR campaign and why:
Community Involvement: Highlight your practice's involvement in local community events, charities, or causes. This will show your commitment to the community and help build relationships with potential patients.
Expertise and Experience: Highlight your experience and expertise as a dental professional and emphasize the quality of care you provide. This will help position you as a trusted provider and differentiate your practice from others.
Innovations in Dental Technology: Highlight any new or innovative dental technologies or techniques you use in your practice, and how they improve patient outcomes. This will demonstrate your commitment to providing the latest and most advanced dental care.
Patient Testimonials: Share testimonials from happy patients who have had positive experiences with your practice. This will help build trust and credibility with potential patients.
Community Outreach: Highlight your practice's efforts to educate the community about oral health and the importance of preventive care. This will help position you as a leader in the field and demonstrate your commitment to promoting overall health.
Awards and Accreditations: Highlight any awards or accreditations your practice has received, such as recognition from local dental organizations or patient satisfaction surveys. This will demonstrate your commitment to quality care and help position your practice as a leader in the field.
GEO FENCING
Geo-fencing is like having your own personal bodyguard. It lets you create a virtual perimeter around an area of interest and monitor who enters and leaves it. With geofencing, businesses can send notifications and offers to users who enter the virtual perimeter. This is a great way to get the right message to the right people at the right time.
Target competitors' locations: Use geofencing to target customers directly at your competitors' locations. For example, you could send notifications or text messages to customers who are actually inside your competitor's doors!
Target nearby customers: Use geofencing to target customers who are within a certain distance of your location(s). For example, you could send push notifications or text messages to customers who are within a mile of you, promoting your products, sales, and events.
Target events and festivals: Use geofencing to target customers who are attending events and festivals in your area. For example, you could send push notifications or text messages to customers who are at a music festival or art fair, promoting your classes and events.
Target your current customers: Use geofencing to target your current customers with special offers or discounts when they are inside your business.
Location-based ads: Use geofencing to target customers with location-based ads, such as Google and Facebook ads. This way, you can show ads to customers within a certain area and ensure they see them while they're in your vicinity.
Overall, geo-fencing allows you to target customers based on their specific and exact location. This can be useful to increase foot traffic, promote your business, and increase customer engagement and retention.
BRANDING
A strong brand is important for your business because it helps establish trust and credibility with potential customers. A strong brand can differentiate you from competitors and make your business more recognizable and memorable in the minds of its target audience. Additionally, a strong brand can create a sense of loyalty and emotional connection with customers, which can lead to repeat business and positive word-of-mouth. Furthermore, a strong brand can also help you to charge a premium for services, as customers are willing to pay more for a recognizable and reputable brand.
Develop a unique and memorable brand name that reflects the values and mission of your business.
Create a visually appealing logo that can be easily recognized and used consistently across all marketing materials, such as your website, social media platforms, business cards, brochures, and signage.
Develop a color palette and typography that aligns with your brand and can be used consistently across all marketing materials.
Develop a brand voice that aligns with your brand and reflects the tone and personality of your business.
Develop a brand story highlighting your store's unique aspects, history, philosophy, and benefits of doing business with you.
Develop a brand promise that reflects the value that you provide to your customers.
Develop a brand personality that reflects your businesstone, values, and mission.
Use consistent branding across all platforms, including your website, social media, email marketing, and advertising.
Use customer testimonials and success stories to help build your brand and reputation.
Use influencers and brand ambassadors to help promote your brand and reach new audiences.
WEBSITE
Just like a superhero's suit gives them their powers and helps them save the day, a great website gives a business the tools and abilities it needs to succeed in the digital world. It helps to showcase your strengths and gives customers the information they need to make an informed decision. A great website can also be a powerful tool for building trust and credibility. Just like a superhero's suit gives them a sense of authority and reliability, a great website can be tailored to spotlight your customer's specific needs and how you're the superhero to their pain.
Here are some ideas on how to have the best, most trusted, and most engaging website in your space.
Clearly communicate your services and the benefits. Consider creating an Explainer Video(s) as these are powerful!
Provide detailed information about your employees' qualifications, skills, and experiences.
Showcase customer testimonials and case studies to build credibility and trust.
Offer user-friendly and intuitive navigation for visitors to find the information they need easily.
Include a clear call to action, such as a contact form or phone number, to make it easy for potential customers to reach out for more information.
Offer a shopping page that is transparent, easy to understand, and compares favorably with industry standards.
Be mobile-friendly and optimized for search engines to reach a broader audience.
Social Media Integration: Include links to your social media accounts on your website to make it easy for customers to follow you.
SEO optimized: Optimize your website for search engines to ensure potential customers can find you!
SEO
Now that you have some website directions let's get found! Here are some more ideas for SEO! Search Engine Optimization is the process of optimizing your website to rank higher in search engine results for specific keywords and phrases. Here are a few keywords and phrases your business should use for SEO efforts.
Here are six common and powerful keyword phrases a dental office can use for SEO (incorporate your specific locations):
"[location] Dental Services": This keyword phrase is a broad term that covers a wide range of services offered by a dental office, including general dentistry, cosmetic dentistry, and orthodontics.
"Dental Office Near Me": This keyword phrase targets potential patients searching for a local dental office. Including your city or neighborhood in the keyword phrase can further refine the search results.
"Emergency Dental Care": This keyword phrase targets individuals searching for immediate dental care for a dental emergency.
"Cosmetic Dentistry": This keyword phrase targets individuals interested in cosmetic dental procedures, such as teeth whitening or veneers.
"Family Dentistry": This keyword phrase targets families looking for comprehensive dental care for all ages.
"Orthodontics": This keyword phrase targets individuals interested in orthodontic treatments, such as braces or Invisalign.
Here are six more targeted phrases that will have less competition and still bring in the needed traffic!
"Gentle Dental Care": This keyword phrase targets individuals seeking or a dental office that prioritizes comfort and patient experience.
"Dental Financing Options": This keyword phrase targets individuals concerned about the cost of dental care and seeking information about financing options.
"Preventive Dental Care": This keyword phrase targets individuals interested in proactive dental care and maintaining good oral health.
"Dental Implants": This keyword phrase targets individuals interested in learning more about dental implants as a tooth replacement option.
"Sleep Dentistry": This keyword phrase targets individuals interested in dental treatments performed under sedation.
"Pediatric Dentistry": This keyword phrase targets parents looking for dental care specifically for children.
By targeting these less popular but still effective keyword phrases, you can reach a specific subset of potential patients searching for the services and information your dental office offers.
TOOLS TO USE
You'll need the right tool for each job to accomplish some or all these campaign items. Here are a few marketing software tools that you should consider using for your marketing efforts and why:
MailChimp: An email marketing platform that allows you to create and send email campaigns, newsletters, and automated email sequences to your subscribers. It also allows you to segment your email list and track open rates, click-through rates, and conversions.
Hootsuite: A social media management platform that allows you to schedule and publish social media posts, manage multiple social media accounts, and track engagement and analytics for your social media campaigns.
Canva: A graphic design platform that allows you to create visual content such as images, videos, and social media graphics. It's easy to use and has pre-designed templates that you can use to create professional-looking designs.
Google Ads: A platform that allows you to create and manage paid advertising campaigns on Google and its partner sites. It allows you to target specific demographics, interests, and behaviors and track the effectiveness of your campaigns.
Facebook Ads Manager: A platform that allows you to create and manage paid advertising campaigns on Facebook and its partner sites. It allows you to target specific demographics, interests, and behaviors and track the effectiveness of your campaigns.
SEMrush: A competitive research and SEO tool that allows you to track your website's performance, keyword rankings, and backlinks, as well as research your competitors' performance and keywords.
Ahrefs: A backlink analysis and competitor research tool that allows you to track your website's backlinks and keywords and research your competitors' backlinks and keywords.
Hootsuite Insights: A social media listening and analytics platform that allows you to track mentions and conversations about your brand, competitors, and industry on social media.
BuzzSumo: A content marketing and influencer research tool that allows you to research and analyze the performance of content and influencers in your industry. CoSchedule Headline.
Analyzer: A tool that helps you to optimize your headlines for better search engine visibility and social media engagement.
Leadpages: A platform that allows you to create and publish landing pages, opt-in forms, and lead magnets to help generate leads and conversions.
Calendly: A scheduling and appointment booking tool that allows you to schedule and manage appointments with your customers easily.
MARKETING CALENDAR
Having a marketing calendar is important for several reasons. First, it helps to ensure that marketing efforts are aligned with overall business goals and objectives. By creating a calendar, you can map out specific campaigns, promotions, and events that will help you to achieve your desired outcomes.
Secondly, it allows for better organization and planning. A marketing calendar can help you coordinate different marketing initiatives and ensure that they are distinct from one another. It can also help you to plan ahead and avoid last-minute scrambling or missed deadlines.
Thirdly, it enables you to track progress and measure results. With a calendar, you can track the progress of your marketing efforts over time and measure the results of each campaign to see what's working and what's not. This allows you to make data- driven decisions and improve the ROI of your marketing efforts.
Finally, it helps to keep a consistent message and better engage with your audience. A marketing calendar allows you to schedule regular communication with your audience, whether it be through email, social media or other channels, which helps to maintain a consistent message and a better engagement with your audience.
Overall, having a marketing calendar can help to stay organized and on track, achieve its goals and objectives, and make the most of its marketing resources and budget.
In addition to the ideas throughout this marketing plan, here are some impactful ideas to incorporate with other elements of your campaign or use as stand-alone efforts that will test what works, keep existing clients engaged and bring in new leads and new clients!
Month 1:
Start a blog and publish two posts related to dental care.
Send out an email newsletter to your current patient list highlighting your dental services.
Run a social media campaign promoting preventive dental care and the importance of regular check-ups.
Month 2:
Run a paid media campaign targeting individuals searching for emergency dental care.
Partner with a local business to host a health fair and provide free dental exams.
Publish a press release announcing the health fair and promoting your dental services.
Month 3:
Offer a limited-time promotion for cosmetic dental procedures.
Publish a blog post about the benefits of cosmetic dentistry.
Run a social media campaign promoting the limited-time promotion.
Month 4:
Send an email newsletter to your current patient list about orthodontic treatments and the benefits of early treatment.
Partner with a local school to offer a dental health presentation.
Publish a press release announcing the partnership and promoting your orthodontic services.
Month 5:
Offer a limited-time promotion for family dental packages.
Publish a blog post about the importance of family dental care.
Run a social media campaign promoting the limited-time promotion.
Month 6:
Start a referral program and offer incentives for current patients to refer to friends and family.
Publish a blog post about the benefits of referrals and how to participate in the referral program.
Send out an email newsletter to your current patient list promoting the referral program.
Month 7:
Run a paid media campaign targeting individuals searching for dental financing options.
Publish a blog post about the available financing options for dental care.
Send out an email newsletter to your current patient list about financing options and how to apply.
Month 8:
Offer a limited-time promotion for sleep dentistry.
Publish a blog post about the benefits of sleep dentistry.
Run a social media campaign promoting the limited-time promotion.
Month 9:
Partner with a local daycare or preschool to offer a dental health presentation.
Publish a press release announcing the partnership and promoting your pediatric dentistry services.
Send out an email newsletter to current patients with children highlighting the benefits of pediatric dentistry.
Month 10:
Start a community-building program, such as a charity event or volunteer program.
Publish a blog post about the community-building program and how to get involved.
Run a social media campaign promoting the community-building program.
Month 11:
Run a paid media campaign targeting individuals searching for dental implants.
Publish a blog post about dental implants and the benefits of the treatment.
Send out an email newsletter to your current patient list about dental implants and how to schedule a consultation.
Month 12:
Offer a limited-time promotion for dental services.
Publish a blog post about the benefits of maintaining good oral health.
Run a social media campaign promoting the limited-time promotion.
By following this 12-month marketing calendar, you can consistently engage with your current patients and reach new prospective patients through a variety of channels and promotions.
ANALYTICS
To track the performance of your marketing campaigns, you'll want to look at several types of analytics. These can be broken down into four main categories:
Website analytics includes data on website traffic, behavior, and conversions. You can use tools like Google Analytics to track this data.
Social media analytics includes data on social media engagement, reach, and conversions. You can use tools like Hootsuite Insights, Facebook Insights, and SEMrush to track this data.
Email marketing analytics includes data on email open rates, click-through rates, and conversions. You can use tools like MailChimp to track this data.
Advertising analytics: This includes data on the performance of your paid advertising campaigns, such as click-through rates, conversions, and return on investment (ROI). You can use tools like Google Ads, Facebook Ads Manager, and SEMrush to track this data.
Additionally, you may want to use A/B testing to understand what works best with your audience, Google Tag Manager, Zoho One, and many others, to help you to track the user behavior and conversion on your website.
IN CONCLUSION
A dental office implementing these marketing tactics and ideas can expect impactful results in its business growth.
By creating a powerful website, engaging in review management campaigns, creating valuable content, using paid media, and utilizing software tools and apps, you can continue to grow your base and build stronger relationships with existing patients.
With this arsenal of strategies and tools, you are ready to take on any task and ensure that customers can focus on their tasks and chores, knowing you've covered all their needs.
Working with us is like having an in-house marketing team without the overhead costs of salaries, benefits, and office space. We handle all of the details and execution, freeing up your time and resources so that you can focus on running your business.
And, with a dedicated team working on your marketing, you can be assured that your campaigns will be consistent and effective, leading to a significant increase in business growth and revenue.
If you have any questions on any of these campaigns, tactics, or concepts, we're just a phone call, meeting, email, or text away!
Thanks!
Josh & Dean
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